To establish a distinguished market presence as the leading franchise fast-food chain in key entertainment & leisure centers of Asia.
- To continuously develop the finest quality food products and provide superior services that exceed consumer satisfaction;
- To cultivate a dynamic, quality-oriented, customer-driven business culture that will support and foster professional growth, develop teamwork, instill positive values, improve skills and efficiency, and inspire creativity;
- To generate profitability and equitable return to our investors, partners, and franchisees;
- To share company resources in the development and advancement of educational and social projects that will improve the well-being of our community, our employees, their children, and other less-fortunate, deserving youth of our society
Our business dedication is to strive to give our customers our best performance at all times --- our unwavering resolve to always score 'home runs'. We will strive to make TATERS a dynamic, growing, globally-competitive enterprise born from our total dedication to deliver superior quality goods and services. We believe this is possible through a collective, creative Team effort with all our Team Members believing and practicing the values of honesty, love of work, responsibility, integrity, respect for one another, and a genuine concern for our consumers' satisfaction.