Since then, TATERS has continued to attract many consumers from key cities of the Philippines as it continued to open franchise outlets in top entertainment malls in Metro Manila, Cebu, and Bacolod. It has remained the leading cinema snack fast-food because of its many special qualities and features: First, the use of an All-American baseball trade image; Second, the incessant development of original tastes and flavors; Third, the application of lower-fat ingredients and healthier processes; Fourth, the strict selection of first-rate supplies and materials; Fifth, the creative and continuous innovation of products, merchandising materials, and marketing programs; And sixth, dynamic service from a team of sporty-looking personnel. All these, plus reasonable pricing, made TATERS the only branded entertainment fast-food franchise in the country today.
As the first in the Philippine market to offer this type of fast-food franchise, TATERS Enterprises, Inc. has taken a passionate approach in studying the various aspects of its market, food-service operations and systems to develop its long-term plans and strategies. It started its franchising program as early as June 1995 after many inquiries it has received from the opening of its first store. Since then, the TATERS trade designs, franchise systems, products, and processes continue to evolve in response to the fast-changing market trends and consumer demands. The joint research and development efforts of TATERS and its suppliers continue to create entertainment snack favorites that are quickly-served, modestly-priced, and higher in nutritional value evidenced by innovations and constant additions to its menu. In all its endeavors, the delivery of quality products and services has always been TATERS' commitment and ultimate goal.
In October 2000, TATERS took a bold leap and diversified its operation beyond the cinema fast-food snacks that it has been known for. It introduced a new twist to casual dining with the opening of TATERS Stadia, its first 'resto-bar'. TATERS Stadia offered its customers fun dining amidst a baseball-themed ambience, club music and unique gigfood menu and drink concoctions at modest prices. However, since the brand name of TATERS has by then become so synonymous to cinema entertainment snacks and because of the complexities of a restaurant-cum-bar operation, TATERS decided to shelve the development of TATERS Stadia and focus on its original concept and core competence as an entertainment snack leader.
After ten years in business, TEI has recognized the need for a new professional management approach that will enable the company to become globally competitive. And so, in August 2004, during Taters' 10th year anniversary, it officially and publicly launched the adoption of the TQM Integration Program of the Asean-Japan TQM Project through its participation as one of the model companies of the Philippine TQM Foundation, Inc. TQM or Total Quality Management is a scientific, systematic management tool that aims to economically achieve the quality that will satisfy customer's demands.
TATERS Enterprises, Inc.'s future programs are geared towards the development and implementation of proactive training programs on quality, values alignment, teambuilding, and management development. It aims to integrate a quality management system and a customer-driven culture throughout its organization as it works towards the achievement of a sustainable, global competitive edge that will pave its crucial entry in the world market in the next years to come.